Field Trip

Branding
The Mandate

Field Trip, Jess's Substack, is all about digital escape in a chaotic world. For this brand, we aimed for that cool aunt vibe—the one who sends you postcards from her wild adventures.

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The Deliverables
  • Defined two potential creative directions
  • Sketched out one concept aligned with the chosen direction
  • Final design including
    • Brand mark
    • Wordmark
    • Full Logo
  • Provided a world building kit including
    • Design Assets optimized for substack
    • Color Palettes
    • Design direction for illustrative elements
Mood board image for Field Trip, showing a sunny Italian coastal scene with lemons and a striped awning
A screenshot of the Field Trip website homepage design, showing the brand implementation on substack.
A snippet of the Field Trip brand style guide, showing its color palette, typography, and logo marks.
The "Field Trip" logo in a chunky, wavy, retro blue font.
The wavy blue "Field Trip" logo, slanted diagonally.
A graphic of a blue postage stamp with a chunky 'f'
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