Your next level needs structure to match.

Brand design and course management for thought leaders on the verge of expansion. Grown-up systems. Zero chaos.

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Pile of old monitors. Total system chaos.

01 // SERVICES

What We Do

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Modern Arcana helps emerging thought leaders grow their businesses with less chaos and more credibility — combining sharp design with clean systems so everything looks and runs the way it should.

Our two core services cover the parts most people don’t have time to figure out themselves: professional branding that actually feels like you, and operational infrastructure that makes delivering your programs way less stressful. Because when you’re ready to be taken seriously, DIY isn’t the vibe.

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Brand Design
Visibility compromised. Structure must precede scale.

Your work is legit. Your brand should say so at a glance. We help you build a brand that reflects the depth and quality of what you do, so you can show up with confidence, stand out in your field, and be taken seriously by the people you’re here to serve. No more blending in. No more second-guessing your first impression.

[ What’s Included ]
  • Strategic Visual System:
    Logo, typography, and color palette designed for clarity, cohesion, and long-term growth
  • Custom Brand Assets: 

    Choose from high-impact touchpoints like icons, badges, packaging, or print collateral
  • Easy-to-Use Brand Guide: 

    Clear usage notes and organized files so your new identity is simple to share, apply, and scale
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Course Management
Operational chaos detected. Activate support systems now.

No one tells you how much admin goes into a great program. We take care of the back end: event setup, scheduling, reminders, emails, and replays. The result? A smoother student experience, a clearer head for you, and the peace of knowing that nothing’s falling through the cracks.

[ What’s Included ]
  • End-to-End Event Support: 

    Scheduling, calendar updates, Zoom setup, and guest coordination — fully handled from start to finish
  • Replay Delivery System:
    Edited content, captions, lesson descriptions, and uploads delivered seamlessly after every session
  • Student Communication:
    Reminders, replays, and updates sent with clarity, consistency, and zero inbox chaos

Sign up for a detailed pricing and services guide

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02 // About

The Team Behind the Work

Certified Arcana Technicians now online.

We're Jess and Alex — form-givers, system-tenders, and pattern-seers making your business feel like it actually has its shit together.

Jess handles the moving parts: the tech, the timelines, the guest emails, the replays. Alex makes sure your brand stops looking like a placeholder and starts looking like someone you’d hire immediately.

Between the two of us, we take your brilliant-but-chaotic empire and give it structure, style, and a way better first impression.

Jess Davidson smiling warmly, wearing glasses and a black blouse, holding a closed laptop.
Jess Davidson

Managing Director
Course Specialist
Alchemist

Alex Davidson smiling with arms crossed, wearing glasses and a cream short-sleeve shirt.
Alex Davidson

Creative Director
Brand Designer
Soothsayer

03 // Portfolio

Featured Design Projects

We don’t just make things look good. We create clarity. These brands are crafted to hold complexity with confidence — the kind of visual presence that builds trust, attracts aligned opportunities, and helps our clients lead with authority from the very first impression.

Mockup of a ceramics stamp. Vines surround a vase in a minimalist vector logo
Craftwork Ceramics

A logo design for a local ceramics studio that blends craft and elegance.

Business card mockup for Vagabond barbers. Vintage looking logo with a straight razor in the shape of a "v" surrounding a globe.
Vagabond Barber

Identity design for a barbershop with a vintage-travel vibe.

podcast cover art mocked up in Spotify. Vintage looking patch.
Fantasy Football In Context

Logo and podcast cover art design for a show that brings insights to fantasy football.

Document Basics

Clean, minimal branding for a digital template shop.

04 // Consult

Ready When You Are

Now onboarding: Leaders on the verge of alignment.

If you’re in a moment of transition or expansion, this free 30-minute call will help you make a strategic hiring decision with confidence.

We'll talk through what you’re building, explore your goals,  and answer any questions you have. Complete the booking form to get started, and we'll dive into details on the call.